The challenges

• Developing effective omnichannel marketing campaigns.
• Drive consumers into the on-trade.
• Increasing opt-in for social media competition.

The results

• Total Reach: 1.8M
• Engagements: 200K
• Unique Link Clicks: 20K
• Entries: 7K

What you will learn from this case study

• The importance of A/B testing creative assets.
• Why retargeting should be a part of the ad set budget.
• How to introduce valuable scarcity that is convenient for the customer.

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