The challenges

• Targeting a specific user persona within legal requirements.
• Hyper-target credible users.
• Increasing user acquisition.

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The results

• Customer acquisition cost: $35.
‍• Spend: $24,000.
• Reach: 539,000.

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What you will learn from this case study

• Using appropriate creative ads.
• Leverage manual placement to hyper-targeting credible users.
• Using data to create a user persona that drives conversions within the legal requirements of the company.

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